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Marketing a Security Event in Greektown

DICE 2016 User Group / Greektown Casino, Detroit

The Goal

Venture6 provided comprehensive branding for DICE Corporation’s 2016 user group event – an annual gathering of the client’s customers. Services we provided for this project include a website, event guide, posters, e-blasts, video production, social media marketing, and promotional materials/swag.

Services Provided:

  • Branding
  • Logo & Identity
  • Content Strategy
  • Video Production
  • Social Media
  • Digital Marketing
  • Website
  • Copywriting
  • Event Materials

DICE 2016 User Group
DICE 2016 User Group
DICE 2016 User Group
DICE 2016 User Group
DICE 2016 User Group
DICE 2016 User Group

Project Results

Record setting attendance for the 2016 user group event is primarily attributed to the new branding efforts. Some of the highlighted materials, include the event’s website, which was widely used as an information hub that provided attendees with event details, schedules, and registration capabilities.

We also received widespread acclaim for the cinematic introductory video was created to accompany the keynote speaker. Printed materials like an event guide, posters, and giveaways (e.g. t-shirts, notepads) were also used by everyone in attendance.